Our 95-5 Content System helps B2B tech companies turn their existing team into a content engine that captures mindshare, builds trust at scale, and creates demand—long before buyers are ready to buy.
You know there’s a ton of opportunity on LinkedIn, and you see your competitors crushing it, but you aren’t sure where to start.
You’re writing “keyword-driven” content that isn’t converting, but you aren’t sure how to run a different strategy.
Your CEO’s been burned by multiple failed content programs that ran through budgets and delivered mediocre results.
You’re starving for differentiation in a crowded market, but don’t know what change to make.
You know there’s a ton of opportunity on LinkedIn, and you see your competitors crushing it, but you aren’t sure where to start.
You’re writing “keyword-driven” content that isn’t converting, but you aren’t sure how to run a different strategy.
Your CEO’s been burned by multiple failed content programs that ran through budgets and delivered mediocre results.
You’re starving for differentiation in a crowded market, but don’t know what change to make.
Your team is built like it’s 2015
Blog writers focused on keywords, SEO specialists chasing rankings, social media managers posting for engagement. They're talented people trapped in outdated roles that made sense when fighting for search scraps was a viable strategy.
Your marketing spend is locked in legacy programs
Thousands per month on SEO tools that track yesterday's metrics, content management systems built for volume over impact, and agencies that promise "more".
You're choosing to play it safe (even if you don’t want to)
"At least we can track blog traffic" becomes the rallying cry, even when those metrics don't connect to pipeline or growth. Your CEO has been burned by previous content initiatives, so leadership defaults to "familiar, therefore safe" even though it’s not moving the business forward.
It’s the same content system I built for Gong and Clari. Here's how it works:
We audit your content and design your system
First, we audit your current content programs, KPIs, channels, formats, and distribution to identify exactly what's working, what's failing, and why. Then we design your complete 95-5 content system — including your point of view, content blueprint, and channel-specific playbooks — so you have a systematic approach that creates the highest possibility of hitting your business goals rather than just creating more content.
We start the engine and oversee the deployment
It’s all about installing the infrastructure.
After building your system, we'll oversee the migration from deck to deployment, ensuring your team implements the new approach (rather than letting it collect dust in Google Drive).
I provide hands-on feedback on content creation and execution, and advise roles & responsibilities, tools, and tracking needed for systematic operation. Then we optimize what's working and stress-test everything for scale — so this becomes your new way of operating without anxiety, tribal knowledge dependencies, or constant firefighting.
We help you place strategic, creative bets
Time to scale without breaking what you built.
Once your system is running consistently, we identify and execute strategic content investments in specific channels, formats, and mediums that will drive continued business growth and help you hit bigger goals — so you can scale your content advantage without breaking what you built.
We meet weekly for strategy calls and monthly for optimization reviews
Communication over Slack and detailed Loom walkthroughs
Track everything with clear milestones and systematic documentation
Ongoing monthly execution support to ensure consistent implementation
