The Reeder is a content strategy consultancy that builds durable content systems for B2B tech companies. We've helped dozens of startups grow their audience, brand, and pipeline — without wondering wtf is actually working.
This is an 8-week, done-for-you engagement to design and roll out your content strategy — with documented strategy, playbooks, and IP you own.
Get an experienced strategist in your corner without the full-time hire.
If your content is scattered and every board meeting raises more questions than answers, you need someone who can diagnose what's broken—and get you back on track fast.
This is the executive LinkedIn playbook from the 95-5 system delivered as a full-service engagement (strategy + execution) for leaders who need credibility fast.
Get the exact approach that's helped dozens of execs grow their audience, stand out from competitors, and source deals.
"The Reeder has been transformational to our content strategy. For years everyone in B2B Marketing said that content had to be better, but no one actually knew what to do about it. Devin created a new content playbook for all Go to Market leaders to use in a practical and effective way. Now we have strategic plans for content that buyers actually want to read and (drumroll please....) converts!"
"Devin's had a huge impact on my marketing team in a such a short time. He changed how we think about content to help us stand out in a crowded market."
"Working with Devin led to powerful improvements in our content and significantly boosted our outcomes. Last quarter we saw a 54% increase in day-of-launch views for our quarterly flagship content."
"We had Devin come in for executive training, and we loved it! Devin's framework helps you become strategic about crafting content. It’s engaging, insightful, and fun. Everyone's feedback was, 'I loved it!'"
"Honestly working with Devin solved the missing piece of our marketing strategy — now we can tie the whole content strategy together."
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Over the past decade, I've been the strategist walking into content disasters across every type of company you can imagine — from promising startups to billion-dollar category leaders.
And here's what I discovered: every single one had the exact same problem.
They were all obsessed with the newest content tactic — AI-powered personalization, LinkedIn automation, or whatever's trending this week — instead of building the foundational system that makes any content strategy work.
I've watched enough brilliant marketers get told by their board to chase some new growth hack when their content creates noise instead of signal and their team can't explain what the company actually believes.
I've been that guy in the room trying to get buy-in for systematic work while everyone wants to talk about the latest content trend. I've watched companies burn through budgets on tactics that can't possibly compound because they skipped the unsexy systematic work that makes everything else possible.
Having built content engines that helped drive billion-dollar valuations, I know there's always a lightbulb moment in every engagement—maybe a couple weeks in, maybe a couple months in depending on how scattered the content has become.
But there's always a moment where clients realize: "Oh shit, now our content actually compounds instead of competing with itself." And I'm like, "Yeah, that's what systematic strategy does."
Content needs to build systematically every day. People only notice when it's scattered, but they never recognize the amount of work it takes to make sure every piece reinforces your positioning.
That's what the 95-5 Content System does—it's the systematic infrastructure that makes category leadership possible.
